A marketing plan is one of the most basic pieces you need for your business… and yet so many people don’t have one! When you start a business, it’s tempting to buy all the courses, create all the products, and try to make all of those beautiful dreams come true at once.

I know, because I am tempted to do the exact same thing!

But, in addition to creating an overall business plan, it’s really key to ALSO make a marketing plan. This way, you know exactly what to do to move your business forward in a strategic way.

There are 5 “pillars” or components that I always include in the plans I create for my clients. Ready to see what they are? Keep on reading!