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How to market your business on Pinterest

Pinterest is seriously a hidden gem for those looking to drive traffic to their website or virtual storefront. If you’re not taking advantage of it already, you have got to start marketing your business on Pinterest!

You don’t need a blog to use Pinterest

It doesn’t matter what type of business you own.. Pinterest will benefit you. Uploading pins for blog content, product releases, upcoming sales, and discount codes are all great ways to gain website traffic. (I also recommend joining this Facebook group to learn how to easily navigate the world of SEO!)

Pinterest is beneficial for any business type

I’ve stressed the importance of social media for business owners, but I focused on marketing on Facebook and Instagram. While those platforms are awesome, content on Pinterest is much more ever-green. A mental health geared pin I created in August of 2020 continues to be viral on Pinterest in March of 2021. Pinterest content doesn’t die off as quickly as Instagram and Facebook.

Use Pinterest to support other business owners

Pinterest growth is dependent on regularly providing users with fresh content. Pinterest is more likely to show your old pins to people when you’re regularly uploading new ones. It sounds crazy, but that is the easiest way to stay on the good side of the algorithm. If you can’t think of any content to upload for yourself, you can always support other business owners by re-pinning their content! I pin small business content on my Pinterest, and I’d love to have other business owners join my group board and upload their content as well. Being on a group board shows your pins on the profiles of everyone that is a collaborator on the board.

For extra exposure, re-pin content from the group board to individual boards on your Pinterest profile. You can be what drives a customer to a fellow small business owner. Marketing on Pinterest is a great way for Spouse-ly sellers to to spread the word about themselves as well as the other military families that provide products and services on the site.

Stress-free Pinterest scheduling

One way to take advantage of Pinterest without taking on the stress of another social media account is to utilize a program called Tailwind. When you use my Tailwind link you get a free month of the service. That is more than enough time to fall in love with just how easy it makes your business marketing! Stay tuned for a step-by-step guide to using Tailwind effectively for your business.

Start marketing on Pinterest today

You heard it here first, start marketing your business on Pinterest. It is never to late to spread the word about your small business or ones that you love. Don’t forget to request to join my entrepreneur group board, so your content is automatically available on multiple profiles! I also have a group board specifically for military family owned businesses, so jump on that one too!

This article was originally published on Homegrown Happiness Co

About the Author:

A North Carolina born and raised military spouse and boy mom who lives in Savannah, Georgia. Camille is a regular volunteer for the 1st Ranger Battalion. She is passionate about providing resources for military spouses and veterans to launch, scale, and maintain their dream businesses. 

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